Learning Log #4

Through the CSToys website, we encountered that there was a special program that was exclusive to charity efforts led by UNICEF for the Tohoku Earthquake relief program in Japan. We wanted our project to benefit the community in some sort of way, so we figured that if we focused a lot of the attention to the indicated products for translation, then we could be able to provide a more widespread attention to the relief efforts currently underway there. CSToys at the end of every year, presents the regional manager of UNICEF in Japan with an envelope which contains a check with all the collected money from the toy sales to be sent to the foundation.

We figured that by focusing directly on translating the said Capsule Toys, at the same time we can bring greater attention towards the noble cause. As we are planning, we want to get the community involved, so we have decided that this way, it would be the most effective way to draw attention to it. The good news is, is that the current CSToys International website is already very popular, and over the years CSToys has managed to recollect substantial funds for UNICEF. We feel that if we are in some way able to continue this process, than the recovery of the Tohoku region can happen a lot faster.

Currently, we are focusing on translating current products, because those are the ones that get released sooner. CSToys also has a Used Toys section, which involves having toys that were previously used by owners being sold on the website. These are toys that come from past years and past seasons, yet there is still a large interest for said products because they are usually discontinued after the program's usual run. This makes finding products like these a lot harder, but thanks to the CSToys Used Toys initiative, people are able to find the original toys from that time, and at a fair price.

New products usually come out every 2 weeks, and with a new show airing just last week, it means that a lot of new products will be coming out in the following weeks. This means that we need to be pacing ourselves more effectively, because since the last show's run ended 2 weeks ago, so does the toy line from the said series. It would be more effective if we focused on the current products, and the used toys, so that thereon after, we can work our way to some promotional items perhaps. Just earlier today I found an old advertisement for CSToys that I thought expresses the goals of the business quite well.

As we move through the project, we are hoping to present a website that is current, so that people can find and understand the products that they intend to buy, and it processes correctly. Current as in products that directly focus on toylines that feature the "Dobutsu Sentai Zyuohger" run, as well as the "Kamen Rider Ghost" current run. These are the shows that will air throughout 2016, so their toys will be coming out as the series airs. Halfway through the series, toys usually stop coming out, an it becomes easier to manage. We are hoping to continue our website development in the coming weeks!